E-cigarette brand, VIP, opens ‘blending boutique’ at Brent Cross Shopping Centre


A new ‘blending boutique’, where customers can design their own e-liquid flavour for e-cigarettes, has opened in Brent Cross Shopping Centre.

The boutique is said to be only the second of its kind and has been launched by VIP Electronic Cigarettes, following a successful debut in Westfield Stratford in autumn 2014. Designed to allow shoppers to blend their own e-liquid flavour with an on-hand expert mixologist, the luxury VIP lounge enables current smokers and e-cigarette users to try the latest technology in ‘vaping’ – an alternative to smoking.

The store launched on 9 January at the Barnet-based shopping centre, with the creation of three full-time jobs.

To celebrate the launch, shoppers will be able to enter a weekly competition to win a photon kit and their favourite liquid, with one winner a week until the end of February.

Louise Stamper, commercial director for VIP Electronic Cigarettes, said: “We are excited to be bringing a whole new vaping experience to Brent Cross. Vaping has become increasingly popular in the UK, and we are keen to make sure that those users are getting the best experience from their e-cigarettes and that they are using a trusted company that adheres to UK safety standards.

“The blending boutique experience has already proven to be exceptionally popular and we are thrilled to be opening our second store, with a view to rolling the concept out across the whole of the UK.”

The store will retail VIP’s Photon kits, a high-end personal vaporiser. Designed not to look like a cigarette, the Photon enables users to distance themselves from any perceived aspect of ‘smoking’. Special offers on the Variable Voltage Photon Kit and Photon Starter Kits will be available at the boutique.

The VIP brand is one of the most established names in the UK electronic cigarette market. Launched in 2009, the company has been at forefront of the e-cigarette market helping replace over 300 million tobacco cigarettes with the VIP E-Cig. VIP’s ingredients and flavourings are exclusively blended for the VIP brand and will be available to buy from the ‘blending boutique’ to guarantee quality.

VIP’s ingredients are regularly tested by an independent UKAS accredited laboratory by GC-MS methods to certify purity and consistency.