E-commerce and digital fashion skills were most desired by UK businesses in past six months, data reveals

Britain has become a nation of stay-home style gurus during the covid crisis –  as new data from Fiverr reveals searches for online fashion designers are up 125% in the last six months.

The new figures – taken from Fiverr’s second semi-annual Small Business Needs Index – also show searches for Clothing Design (116%) and Etsy (109%) are on the up as Brits create their own designs and look to make money from selling them online. 

This report comes at a time when side hustles are surging in Britain, with one in three Brits out of work or on furlough setting up side hustles for extra income. And the trend is being repeated globally too, with the fastest-growing search terms across the world including Dropshipping (319%) and Shopify promotion (247%).

In the UK, the top three services that saw the fastest growing searches over the past six month include:

  • Fashion Designer, 125% increase
  • Clothing Design; 116% increase
  • Etsy; 109% increase

Peggy de Lange, vice president of international expansion at Fiverr comments:  “This data is not surprising given how the fashion industry has transformed during Covid-19. In-person retail experiences are less desirable to the average consumer when it’s so easy to shop online safely. This shift has been advantageous to small independent fashion brands who are under less pressure to be sold by retailers, or wedded to fashion calendars. Many people have used lockdowns as an opportunity to turn a passion into a business or side hustle and the growth of platforms like Instagram and TikTok have become an increasingly effective way of promoting yourself and a hotbed of inspiration for budding entrepreneurs.” 

Fiverr’s Small Business Needs Index analyzes data from the millions of searches across the global platform to identify business services that have seen the largest increases. This growth data therein has the unique ability to predict the products, platforms and tools that small businesses are looking for to help support future success.

2020 has without a doubt been a difficult time for small businesses around the world, as the COVID-19 pandemic has forced worldwide stay-at-home orders and subsequent business shutdowns. On top of the usual challenges small businesses face of adapting to changing customer needs, it’s clear that over the past six months many have had to adhere to in-person closures and figure out how to successfully move their businesses online. With that in mind, the top ten fastest growing searches on a global scale over the previous six months include:

  • Dropshipping; 319%
  • Shopify Promotion; 247%
  • Youtube Editing; 231%
  • Front End Web Developer; 205%
  • Product Mockup; 186%
  • Facebook Promotion; 174%
  • Social Media Design; 158%
  • App Development; 133%
  • Brand Name; 85%
  • Customer Service; 85%

Fiverr’s Small Business Needs Index also reveals the top three needs for businesses across the globe, specifically Australia, Brazil, France, Germany, Israel, Italy, Mexico, the Netherlands, Portugal, the U.K., and the U.S.