E-commerce personalisation platform provider, PureClarity, appoints new commercial director


York-based SaaS e-commerce personalisation platform provider, PureClarity, has appointed Rachel Swann as its new commercial director.

Swann: new role

With senior executive commercial martech SaaS and data experience over 15 years, Swann has previously been responsible for all revenue generating activities across various industries including 3radical and Hive, direct to companies and also via agencies – at all stages of the customer life cycle.

Ross Miller, chairman of PureClarity, is delighted with the appointment: “We are very excited to welcome Rachel to the PureClarity team. Not only will Rachel bring a tighter focus on customer relationship quality to our sales team, helping us grow into new market verticals, but also be a great role model for our employees and all partners who come into contact with her. We look forward to see Rachel help showcase PureClarity as the ideal e-commerce personalisation solution for growing online retailers today.”

Swann is an accomplished leader in the field of effective customer and audience engagement and will equip PureClarity to further improve engagement with their new and existing customers and consumers by developing the company’s commercial strategy. In addition, Swann’s acute business development will support PureClarity in its strategic growth in the UK and overseas.