E-commerce and postage – how important is packaging?

Packaging plays a vital role

In this digital age, it’s never been a better time to start-up and operate an e-commerce business. However, the demand in online shopping can bring several key challenges.

One of these challenges you’ll face, is shipping. Not only do you need to ensure you ship goods quickly, but you also need to pay attention to the packaging you use. Here, you’ll discover how packaging can affect the shipping process and the key things you need to pay attention to.

Protecting your goods

One of the main functions of packaging, is to protect the goods inside. While choosing a reliable courier such as Whistl, is also important in protecting your parcels, you can’t underestimate the job of the packaging.

For this reason, it’s really important to ensure you’re using something like bubble wrap to protect delicate items.

Enhancing customer experience

There are so many different types of packaging available to choose from and it’s common to go with simple, brown wrapping. However, if you instead opt for branded packaging, it can really enhance the customer’s experience.

With so much competition in every sector, branded packaging is one way to ensure your business really stands out. It’s the little details which matter so don’t underestimate the power branded packaging can have.

Cost implications

If you use the wrong type of packaging, it can end up costing you a lot more than it should. Couriers typically charge based upon the size and weight of a parcel. If you use too much packaging therefore, it’s going to not only weigh the parcel down, but also make it bigger too. So, if you’re sending a small item, make sure you’re packaging it into a suitably small parcel, rather than a huge one.

Another way the wrong type of packaging can have costly implications is if you don’t use the right type. Parcels which aren’t packaged correctly can cause significant damage to the goods, which the customer is sure to charge you for. So, making sure you’re careful with the packaging is essential if you want to avoid paying unnecessary fees. 

As you can see, packaging is so much more important than you often realise. It’s amazing how much of a difference it can make to customer experience, the security of your goods and your bottom line. So, why not take a look at your current packaging and see if it could be improved.