Electronic cigarette brand, E-Lites, is launching a new rechargeable product into the retail market and is going on sale in 20 Roadchef motorway service areas across the UK.
Pitched as the most authentic tobacco alternative, with no tobacco, tar or other additional chemicals found in traditional cigarettes; E-Lites has introduced its first single use cigarette, which can subsequently be recharged for ongoing use.
The E-30 is described as E-Lites’ most innovative product to date. Until now, E-Lites have been offered as either one-off disposables or as rechargeable starter kits, with replacement cartridges known as E-Tips available to order.
According to the company, the new E-30 delivers the best of both worlds since it immediately offers the equivalent of approximately 30 cigarettes, with the additional option of recharging and replacement E-Tips for continuing use.
The launch of counter-top display stands in Roadchef outlets represents a significant breakthrough in the wider commercial availability of E-Lites, the company claims.
According to E-Lites, its products are a healthier and cheaper alternative to traditional tobacco cigarettes and are also unrestricted for use in public places both indoors and outdoors. They are also said to have inspired hundreds of thousands of smokers to ditch conventional cigarettes in favour of an alternative that’s free of tar and tobacco and doesn’t produce smoke or strong odours, yet still provides a familiar intake of nicotine.
As with all E-Lites, the E-30 is based around technology that converts a solution – comprising pure nicotine, water and authentic flavourings – into a vapour that is inhaled.
E-Lites co-director, Adrian Everett, said: “The unique electronic cigarettes we have developed over the past five years have become increasingly popular among sensible smokers who have purchased them via our website www.e-lites.co.uk. “We’re immensely proud of our success to date but we’re also mindful of the many smokers who have yet to experience E-Lites. We wanted to open up that option by broadening our range and introducing an entry-level device that’s very affordable but can be retained for ongoing use.
“Making our products available from Roadchef sites, which welcome around 60m visitors nationally each year, will undoubtedly encourage greater awareness of the sensible smoking alternative we have created.”
Mike Heaton, director of commercial and loss prevention at Roadchef, said: ‘Roadchef is proud to be working with E-Lites and we look forward to offering customers who smoke an alternative to the traditional cigarette. Sales to date indicate smokers are very interested in purchasing this product from both our retail shops and forecourts.”