Eagle Eye strengthens board with former Airmiles and Virgin Media CEOs


Former chief executive of Airmiles & BA Miles, Drew Thomson, and former chief executive of content at Virgin Media, Malcolm Wall, join Sir Terry Leahy and William Currie this week as board members of the UK’s leading digital consumer engagement platform providers, Eagle Eye.

Thomson: loyalty background

Thomson: loyalty background

Wall: media experience

Wall: media experience














The announcement follows a successful week for Eagle Eye which saw the company raise £6m on its debut floatation on the AIM (Alternative Investment Market). The income from the IPO has led to the acquisition of 2ergo Limited, a mobile marketing company famous for launching Orange Wednesdays, which now enables Eagle Eye to create mobile applications for clients.

Founded in 2003 by technology entrepreneur and mobile commerce expert Steve Rothwell, Eagle Eye has seen significant growth in recent years attracting more than 70 blue chip clients including Tesco Clubcard, Thomas Pink, Marks & Spencer, Mitchells & Butler, JD Sports and Tragus.

The Eagle Eye AIR platform provides a secure, closed loop solution for promotions, offers, unique customer services, loyalty, real-time offers, rewards and services through any point of sale for partners in multiple sectors.

Both Thomson and Wall join as non-executive directors and will advise on the strategy behind the company’s continued expansion specifically developing the issuance aspect of the platform.

Phillip Blundell, CEO of Eagle Eye, the UK’s leading supplier of digital customer engagement, said: “As the business continues to grow and we expand into new areas of innovation, it’s more and more important to gain new perspectives on what is possible. We’re delighted that Drew and Malcolm have joined the board and look forward to working with them to explore new partnerships.

“Coupled with an existing team of seasoned retail and digital marketing technology experts, the appointments will enable us to continue to provide an unrivalled service to our clients and take Eagle Eye to the next level”.

Thomson pioneered one of the UK’s first and most successful loyalty reward programs and has a proven track record of growing successful businesses. By the end of his tenure at Airmiles he had transformed the scheme into one of the most successful loyalty programmes in the country. He is currently the chief executive of Starcount, which specialises in social media analytics and provide tangible insights on social media consumer behaviour.

Wall has been a driving force behind some of the world’s most influential media businesses having worked at Virgin Media and United Business Media, where he was chief operating officer. Through his various positions he has become an expert in the shifting dynamics of content consumption and will provide invaluable insight for Eagle Eye’s clients on customer engagement.  Prior to joining Eagle Eye he was CEO and then advisor to the board at Abu Dhabi Media.

In addition to these senior management appointments, Eagle Eye said it will be announcing a series of high-profile partnerships in both the retail and hospitality sectors over the coming months.