Eco disposable nappies cost parents more and still end up in landfill, contributing to global plastic pollution, says reusable brand

As plastic pollution continues to cause environmental, cost and health problems, sustainable solutions to everyday items are a must. One of the biggest contributors to global plastic waste is disposable nappies. In the UK alone almost 4 billion nappies are thrown away every year.

Reusable nappy brand Bambino Mio calculated that in the first two and a half years of a child’s life, a staggering 6,384 disposable nappies are sent to landfill per baby. That’s enough nappies to be 10 times the height of The Shard in London. 

Nowadays, more and more parents are looking for sustainable nappy options that are better for the planet. So called ‘eco’ disposables are being positioned as the answer, despite the fact that they produce waste like traditional disposable nappies and still ending up in landfill or are incinerated.

Disposable nappies with environmental claims are also more expensive than standard disposables. On average, in the first few years of a baby’s life, parents choosing ‘eco’ disposable nappies are paying over £1,500 for nappies. 

However, there is an existing financial and environmental solution in reusable nappies. Reusable nappies cost parents less in the first few years of a child’s life and just 16 reusable nappies are needed from birth to potty training, a whopping 6,368 nappies less than disposables. 

“Greenwashing is a major problem in the nappy industry.” said Guy Schanschieff MBE, Co-Founder of reusable nappy brand Bambino Mio.

“It’s well known that disposable nappies are harmful to the planet, but eco disposables that are marketed as ‘green’ to parents are just as much of an issue to landfill as standard disposable nappies. Once any biodegradable elements of these ‘green’ nappies have eventually disappeared, the plastic elements of these nappies remain sitting in landfills for hundreds of years. Parents aren’t to blame here, it’s big disposable brands who are at fault.” 

In 2021, Which? researched biodegradable nappies and according to Dr Charlotte Lloyd, Royal Society research fellow at the University of Bristol, nappies made with a high proportion of biodegradable materials will struggle to degrade under landfill conditions. 

In addition, Dr Sarah West, Director of the Stockholm Environment Institute at the university of York, highlighted that the research suggests the production of disposable nappies has an even greater impact than their disposal. In Dr West’s opinion, the most environmentally friendly nappy choice is reusable nappies. 

As cost of living is rising and as UK inflation hit a record 30 year high of 5.5 per cent in January of this year, the environmental and financial costs of single-use nappies are worthy of review.  Now is the time for parents to consider reusable nappies to save money and reduce their contribution to the global plastic waste pandemic. 

Schanschieff continues, “It doesn’t have to cost more to be green. By using reusable nappies, parents can align environmental priorities with money saving.”

For parents using Bambino Mio, after an initial upfront investment to purchase reusable nappies, parents can save £1,261 in the first few years of their child’s life just through using Bambino Mio reusable nappies instead of so called ‘eco’ disposables, helping parents to save money and lessen their environmental impact. Bambino Mio products are also designed to last for multiple children, saving parents money beyond their first child.

“We want to help parents save more whilst investing in more sustainable nappy products.” continues Schanschieff, “In this current climate, it is vital that saving money and saving the planet is front of mind for all. Our products provide parents with the opportunity to invest in products that are better for the planet and their pocket.” 

In addition to the general savings of reusables versus disposables, Bambino Mio is dedicated to providing more solutions to parents to help ease financial pressure during the upfront purchasing of its products and has provided parents with an option to split the cost of its products and provides a pay later option. 

Additionally, to celebrate Reusable Nappy Week (24th April – 1st May) Bambino Mio will also help parents save even more. For the duration of Reusable Nappy Week, Bambino Mio will have a sale of up to 40% off its entire range of reusable products, as the brand aims to ease the financial pressure for those who want to invest in reusable baby products. Helping parents save money and the planet.