Eco-friendly deodorant brand announces new UK partnerships

Sustainable and natural deodorant brand Wild has secured partnerships with some of the UK’s leading supermarkets, retailers and department stores. With changing mindsets and conscious buying, Wild is the perfect partner for retailers looking to offer their customers innovative brands with unique and authentic sustainability commitments.

Wild’s retail expansion journey has moved at an impressive pace, securing a new partnership with supermarket giants, Sainsburys,  Wild products are now available online and in 285 Sainsbury’s stores, as part of the supermarket’s ‘future brands’ initiative which supports start-ups that specialise in sustainability and sees the supermarket partnering with distinctive brands to provide customers with innovation and a unique shopping experience, 

With a long-term goal to reach as many people as possible, Wild is also trialling its products in 30 Waitrose stores, reaching a growing audience across the UK and the Republic of Ireland.  Wild is a welcome, and colourful , breath of fresh air in the sea of plastic disposable deodorants in the personal care aisle.

Wild founder Freddy Ward comments: “The last six months have been a whirlwind and it’s been incredible to see Wild available on the shelves of more and more retailers. It’s our ambition to make it as easy as possible for customers to switch to natural and sustainable products and allowing customers to pick up Wild with their weekly shop helps us achieve this.”

Wild is also available in 19 Boots stores throughout the UK with a further store roll-out  planned in the new year.  Wild features in the retailers’ sustainable toiletries section, making it easier for shoppers to find the perfect eco-friendly products and help them reduce their use of single-use plastics..  

Continuing with Wild’s  growth, the UK’s most famous department store, Selfridges is another high profile partnership for the brand, with Wild’s eco-friendly products meeting the sustainable requirements to feature within the store’s Project Earth strategy.

Wild is at the beginning of an incredible journey, with a plan to secure more retail partnerships in the coming months, ensuring its products are widely available to make it easy for consumers to shop more responsibly with ease.