Ecoegg expands into Sainsbury’s and Tesco with four SKUs and announces its first advertising campaign

coegg, has further expanded into bricks and mortar retail with both Tesco and Sainsbury’s now stocking the ecoegg Laundry Egg’s and refills. The eco-friendly, ecoegg Laundry Egg completely replaces washing detergent and conditioner, reducing single use plastic in the home but also helping save the pennies. The RRP is £9.99 for a Laundry Egg, and £4.99 for refills, it works out at just 10p per wash when consumers refill and reuse.

Offering the ecoegg Laundry Egg in four SKUs, shoppers will be able to purchase the ecoegg Laundry Egg and refills in Tesco as of 2nd May 2022 in over 400 stores nationwide and Sainsbury’s from 23rd May 2022.

“At Sainsbury’s we are continuing to make changes and movements to offer our customers eco-friendlier sustainable options whilst shopping, and laundry products are high on our agenda. Suitable for all the washing, the ecoegg Laundry Eggs are a great value-per-wash alternative to traditional laundry products and we are so pleased to be stocking these across 272 stores Nationally.  With the cost-of-living crisis taking hold, we want to ensure our customers are not having to choose between the environment or their wallet.  This easy-to-use product not only helps reduce plastic in the household but offers great value for money,” says James Heseltine, buyer, household –laundry & dish, Sainsbury’s.

The innovative, egg shaped, eco-friendly Laundry Egg is filled with mineral pellets that clean with a gentle formula for a more environmentally friendly wash. Rated ‘excellent’ for sensitive skin by Dermatest, the intendent dermatology institute, the ecoegg Laundry Egg comes with a 10 year guarantee and does not contain any of the following “nasties”: enzymes, chlorine bleaches, phosphates, parabens, SLS/SLES or palm oil.

“We are extremely excited to be expanding the retail offering for our Laundry Eggs in the UK in Sainsbury’s and Tesco. Both retailers are offering our Laundry Eggs and Laundry Egg Refills in Fresh Linen and Spring Blossom nationally. With the energy crisis forefront of mind, having an eco-friendly, cost-effective laundry alternative is essential.  We hope to drive more awareness of the product and brand with our new advertising campaign that launches on World Environment Day on the 5th June. With this being our first ever campaign we are looking forward to engaging with consumers, driving sales and growing ecoegg in the UK,” says Simon Weavers, commercial director, Ecoegg

Ecoegg is also embarking on its first national advertising campaign which will launch on World Environment Day (June 5th) and run for 6 weeks across YouTube targeting over five million consumers. 

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