ECR Europe Conference & Marketplace boasts strong line-up for 2013 event

ECR Europe Conference & Marketplace: top line up

ECR Europe Conference & Marketplace: top line up

Organisers of the 2013 ECR Europe Conference & Marketplace claim this year’s event has one of its strongest ever speaker line-ups.

Among the top speakers will be the former prime minister of the Netherlands, Jan Peter Balkenende, who now leads the Dutch Sustainable Growth Coalition; EU Competition Commissioner Joaquín Almunia; MEP Anna Maria Corazza Bildt; INSEAD marketing professor Marcel Corstjens and respected environmentalist, Jonathon Porritt.

Leading names from the consumer goods industry include Carrefour CEO Georges Plassat; president of Coca Cola’s Europe Group, Dominique Reiniche; Auchan’s supply chain and quality director, Léandre Boulez; and Sonae COO Luis Reis.

The first ECR Europe Awards will be presented at a dinner during the conference. Three awards will be made: Lifetime Achievement, honouring an individual who has made an outstanding contribution to the industry; Next Generation Leader, chosen from ECR’s LaB education programme; and Best Activation, for the best collaborative project, as judged by conference delegates.

The two-day event – which takes place in Brussels on 14-15 May 2013 – is being shared for the first time with the retail organisation EuroCommerce, which celebrates its 20th anniversary this year.
EuroCommerce President Dame Lucy Neville-Rolfe will join ECR Europe’s Co-chairs, Jan Zijderveld (Unilever) and Thomas Hübner (Carrefour) in opening the conference.

To see the full line-up and download the programme, go to

ECR Europe (Efficient Consumer Response Europe) is a joint organisation of National ECR Initiatives and companies from trade and manufacturing in Europe. Its purpose is to promote collaborative processes as fundamental business principle in the consumer goods value chain in Europe to fulfill consumer wishes better, faster and at less cost in a more sustainable way.

ECR Europe builds on more than 20 National ECR Initiatives that gather over 1800 leading companies and have issued more than 250 Best Practices Blue Books covering the different areas of ECR strategy (in particular supply chain and demand management) and optimizing other interface topics between manufacturers and retailers.