HumanForest, London’s only free, electric bike sharing scheme, announces its partnership with Rude Health. Rude Health is committed to sustainability and wellbeing across all their products, which is fully aligned with the HumanForest ethos. This partnership with Rude Health follows the e-bike scheme’s recent launch with Whole Foods Market.
Free for 20 minutes daily, HumanForest offers a new approach to urban mobility. HumanForest partner companies gain access to a digital marketing platform via the HumanForest app. In exchange for free minutes, riders receive advertisements from partner companies who share HumanForest’s mission to help change mobility behaviour and offer Londoner’s eco-friendly mobility solutions.
Londoner’s mobility habits are changing rapidly. Cycling levels have risen by up to 300% on some days this year.
Since HumanForest launched two months ago, 11,000 riders have taken more than 30,000 rides. 26 – 30-year olds make up almost 30% of riders, split equally between those who identify as a woman or a man.
Across the rider base, 45% identify as a woman and 52% identify as a man, a far higher proportion of women compared to traditional shared bike schemes and cycling more generally.
The way Londoner’s consume media is also changing rapidly; with the focus shifting to digital interactions over physical advertising. The HumanForest platform provides an innovative channel for companies to meet Londoners with relevant, authentic and meaningful content.
Using customer insights from rides, partner companies’ messages can be curated to be read by a specified audience, allowing HumanForest partners to develop their own user base through the HumanForest app.
Caroline Seton, co-founder, said: “HumanForest offers our partners a unique and meaningful way to engage with Londoners. Through free mobility, our partners are helping Londoners embrace the transformational shift that is underway in cities and signals their commitment to a more sustainable future.”
Rude Health said: “We’re delighted to be partnering with HumanForest to help get London up and about again. We know that it’s the simple things that have kept us in rude health this 2020. Think: dairy-free drinks, so delicious you can drink them cool, straight from the glass; cycling to meet friends for breakfast in the park; and connecting with friends and nature, albeit sometimes from a distance.”