Electronics retailer, Media Markt, deploys Pricer Electronic Shelf Labels in all 45 stores in the Netherlands

Pricer ESLs enable dynamic pricing

Pricer ESLs enable dynamic pricing

Consumer electronics and appliance retailer, Media Markt – Saturn Holding Netherlands, has deployed Pricer ESLs in all 45 stores in the Netherlands.

This investment in Electronic Shelf Labels (ESL) technology is claimed to be an important part of Media Markt – Saturn Holding Netherlands’ omni-channel concept, which is based on an active and flexible pricing policy, and on having matching sales prices at any time in the company’s brick-and-mortar stores and its online shops.

“The ability to respond daily to price changes, is an important part of our multi-channel strategy,” said Gordon Scholz, CEO of Media Markt – Saturn Holding Netherlands. From this point of view, conventional paper-based price tags on shelves prove to be too expensive, too time-consuming and too inflexible.

With dynamic pricing, Media Markt – Saturn Holding Netherlands has acquired the speed and flexibility required to succeed in the most price-competitive industry, consumer electronics. Thanks to ESL, the stores are now centrally updating prices so that they are consistent on every sales channel. Customers will be offered the best price wherever they shop.

After conducting a thorough market review, Media Markt – Saturn Holding Netherlands made the decision to deploy Pricer ESLs with their implementation partner, Wincor Nixdorf. The combination of Wincor Nixdorf – Pricer has proven to meet all the requirements of Media Markt – Saturn Holding Netherlands now and in the future.

Niclas Qvist, head of marketing and partner management at Pricer, said: “Pricer is delighted to be able to support Media Markt – Saturn Holding Netherlands’ forward looking business model. In this age of omnichannel retailing, it is vital that offline stores are able to offer customers the same experience they would be able to get online. Pricer ESL’s have brought the benefits of online straight onto the shelf-edge of Media Markt – Saturn Holding Netherlands’ stores, offering a dynamic, proactive new sales opportunity.”