This year, Ella’s Kitchen, the UK’s number one baby food brand, is joining the ‘Green Friday’ movement to promote sustainability over spending.
To mark the occasion, Ella’s Kitchen will be donating all profits from its online sales from ‘Black Friday’ to ‘Cyber Monday’ (Friday 27th – Monday 30th November) to Trees for Life, a UK charity that is dedicated to rewilding the Scottish Highlands.
Ella’s Kitchen’s participation in ‘Green Friday’ follows the brand’s BIG Pledge to Little People, committing:
- To be Net Zero by 2030
- To reduce emissions by setting externally approved Science Based Targets for direct and indirect emissions across Scopes 1, 2 and 3 as defined by the GHG Protocol
- To work with UK and International conservation partners to restore, rewild and protect the eco-systems on which we all rely
Trees for Life is one of Ella’s Kitchen’s key conservation partners and the donations from ‘Green Friday’ are part of the business’s ongoing commitment to protect the planet for future generations.
Through its tree planting projects, Trees for Life provide an important habitat for wildlife – including red squirrel, pine marten, black grouse, otters, osprey and golden eagles – as well as enabling vital carbon capture from our environment. These donations will go towards ensuring the charity is able to continue its vital work to protect the habitats of thousands of species and regenerate the forests for the future.
Chris Jenkins, who heads up ‘The Good Stuff We Do’ at Ella’s Kitchen, comments: “At Ella’s Kitchen we are dedicated to protecting our planet to make sure that all little ones have the future they deserve. So we are proud to be partnered with Trees for Life, who do amazing work to not just plant trees, but also work to protect, restore and provide space for wildlife to thrive. Of course, businesses are facing serious challenges at this time, but we can’t afford to forget our determination to address climate change – our children certainly won’t and are depending on us to take action, so we’d love to see more businesses working to turn Black Friday Green.”