Energy drink brand, Emerge, has announced its new sugar free variant, Emerge Zero, has triumphed in terms of volume sales in its first season, with Kantar figures confirming its position as the second biggest soft drink launch in summer 2014.
Emerge Zero, which first hit shelves in March 2014, achieved volume sales of 348,992 litres this summer, outperforming new product launches from household brands including Robinsons, Tropicana and Innocent, as well as from rival energy brand, Rockstar.
Calli O’Brien, brand manager for Emerge, said: “Following careful and extensive product development, we are delighted that our new zero sugar offering has proved to be a popular hit with both our traditional target market and new audiences. With an RRP of just 35p a can, and less than 10 calories in each 250ml serving, Emerge Zero is the perfect choice for a growing market of cost and calorie conscious consumers. We are proud to meet this demand with a product that doesn’t compromise on the great taste synonymous with the Emerge brand.”