Emma Isaac joins Waitrose as head of marketing

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Emma Isaac has this week joined Waitrose as head of brand marketing & marketing planning.

Issac: new marketing role

Isaac began her career at British Airways, before creating a leadership coaching business and working in a brand strategy consultancy. 

She has also held senior marketing roles at both Barclays and most recently at the NatWest Group where she was brand marketing director. 

She is also an active member of WACL (Women in Advertising & Communications Leadership). 

Martin George, director of customer for Waitrose, said: “Emma brings a wealth of experience from well known brands and we are thrilled she is joining us at a really pivotal moment for our brand.”

Isaac added: “Waitrose is a brand which I’ve long admired as a customer and as a marketer. It’s a real privilege to be joining the team to continue to build customers’ love for the Waitrose brand as well as help deliver the broader Partnership Plan.”