Bed-in-a-box brand Emma Mattress has announced a strategic partnership with UK retailer John Lewis & Partners, which will see award-winning Emma Original Mattresses available in-store and online.
The announcement of Emma Mattress’ partnership with John Lewis will see its physical presence increased across the UK, as the brand continues to expand its reach across Britain since its 2017 launch, as well as its brick-and-mortar stores throughout Europe. Emma products will be available in 15 John Lewis & Partners shops and online.
Emily Wimborne, Partner & Beds and Bedroom Furniture Buyer at John Lewis & Partners, said: “We are delighted to welcome Emma into our shops, and look forward to giving our customers the chance to experience Emma products first-hand.”
Philipp Burgtorf, chief commercial officer at Emma, said: “There is an inherent desire to try before you buy – which is why we are pleased to announce John Lewis & Partners as our latest retail partner. Working together with one of the most trusted brands in the UK means that potential customers will be able to see and feel the UK’s most awarded mattress in-store, for the first time- as well as the benefit of having 100 nights to try it out.