Emma Mattress receives a Which? magazine Best Buy 2018


Part of Bettzeit group, all products at Emma Mattress, which launched in the UK in January 2017, have been developed following extensive research & development (R&D) at Bettzeit’s sleep laboratories, to enable them to meet a wide variety of sleep types and mattress support preferences.  Described by Which? magazine as ‘exceptional’, the Emma Original is the second Which? Best Buy award to be won by Europe’s leading bed-in-a-box brand, with the Emma Hybrid picking up a Which? Best Buy in 2017.

Bettzeit invests heavily into R&D, with a team of 10 engineers and textile designers to advance the sleep technology applied in each Emma mattress. As an online player, the bed-in-a-box brand has also harnessed the power of direct customer feedback, allowing its R&D team to adopt continuous improvement strategies, and quickly drive product innovation that optimally maps to the sleeping needs of UK consumers.

After winning numerous awards for its products, Emma Original is the newest mattress from one of Europe’s fastest growing bed-in-a-box brands, Emma Mattress.  Made in Britain, as a proof of its high quality, the Emma Original can be tested 100 nights at home, risk-free, with a pick-up and return service as well as a money back guarantee.  This ensures customers not only receive best-in-class shopping experiences but also a high-quality, premium product.

Key new features of the Emma Original mattress include a new foam combination for superior breathability and durability, which enhances comfort and body support for all body types. It also benefits from a new cover with open-pore cell structure technologies to improve air circulation.  In addition to these technological advancements, the Emma Original still comes with all the benefits of fast delivery and 10 years’ warrantee, available across the range.

Max Laarmann, founder and CEO of  Emma Mattress, said: “Emma Mattress was born out of a consumer problem – before mattress buying was cumbersome and confusing to shoppers – and, add to this the long delivery times, it didn’t make for easy or seamless buying journey.  Using customer insight, we not only sought to make the buying process easier, more convenient and quicker, we also harnessed the science behind sleep to create a mattress that suits all body and sleep types.”

“The Which? Awards are well respected due to their independent nature and their highly rigorous testing procedures.  So, to have received a Best Buy for our mattress for the second year running is testament to the philosophy Emma was founded on; by putting the customer at the centre of your product development and continually improving it based on their feedback, you can deliver a high quality mattress that continually exceeds expectations,” he added.

Subject to highly stringent, independent and anonymous testing in laboratory-based environments, that ensure a level playing field across all items being reviewed, the Which? Awards are renowned for giving unbiased insight into which products proved best-in-test.   The mattresses were tested to identify which performed best across a number of categories, including durability, body support and stabilisation, as well as being paired with impartial consumer focus group research around their expectations for each mattress.