END: opens first London store in Soho

    END in Soho

Shaftesbury is pleased to announce the arrival of the first London store for leading British fashion retailer END.

END. occupies a brand new, 9,000 sq. ft. prominent corner unit at the junction of Broadwick Street and Marshall Street featuring a full glass frontage and double height ceilings throughout. The two-storey emporium at 59 Broadwick Street is a welcome addition to the London menswear and streetwear scene, housing an unrivalled selection of collections from the likes of OFF-WHITE, Gosha Rubchinskiy, Nike, VISVIM, adidas Consortium, Norse Projects, Nigel Cabourn and COMME des GARÇONS.

END. stores have earned a reputation for being amongst the best menswear destinations in the world and this new London flagship location, proudly located where Soho meets Carnaby, will be no different. Samantha Bain-Mollison, head of retail at Shaftesbury: “We are delighted to present this new development on Broadwick Street and to announce it will be the new home of influential retailer END. and their renowned selection of directional and globally sourced menswear. We look forward to welcoming END. to the strong and established brand offering here in Carnaby and Soho.”

The arrival of the influential retailer END. anchors the Soho and Carnaby area as central London’s most dedicated community of independent boutiques and exciting global concept stores. Carnaby is home to brands such as adidas Originals, The Kooples and Vans that sit alongside specialist stores such as Oi Polloi, Filson, C.P. Company, Barbour Heritage and Billionaire Boys Club. In Soho resident brands include Oliver Spencer, Universal Works, Footpatrol, Supreme and Palace.

The new tenant is a welcome addition to Broadwick Street joining the only UK store for premium accessories brand Axel Arigato and Neil Rankin’s BBQ restaurant Temper.

Hanover Green Retail and Colliers International acted on behalf of Shaftesbury.