Energy drink brand, Emerge, launches new fridge and value packs

Energy drink brand, Emerge, has unveiled a brand new range of fridge and value packs, expanding its offering for retailers in time for the peak summer trading period.

Two new multipack formats across two flavours are due to hit shelves later this month and will be rolling out in stores throughout the season.

Moving beyond the original single-serve, on-the-go product, the new formats will enable retailers to offer a take-home, shareable portion size, suitable for a range of social occasions such as barbeques, summer parties and study sessions.

Both Original and Zero Sugar flavour Emerge will be available in a 10 x 250ml can fridge pack and a larger, value 18 x 250ml can pack format, both in a fully enclosed box made of waterproof board, with the 10-packs including a tear-off top for display and storage within the fridge.   The packaging boasts an attractive new design and features embossed cans on the boxes, making the product extremely eye-catching to the shopper.

Calli O’Brien, brand manager for Emerge, said: “The new multipack formats are a great step forward for Emerge, creating new consumption occasions for energy and opportunities for retailers to benefit from bumper sales during the key summer period and beyond.  Manufactured in Yorkshire by the Cott Beverages team, the multi-packs have been designed and developed to be portable and light weight for both trolley-shops and shoppers on foot, suiting a variety of retail situations, and we are confident they will prove to be popular with consumers looking for more of the great Emerge taste.”