Energy drink, Emerge, has today announced it is extending the open period for entries to the Emerge Space Programme, following unprecedented levels of consumer engagement with the campaign across the brand’s social channels.
The Emerge Space Programme, which launched in April, is now receiving nominations up to 31 July 2014, offering more consumers the opportunity to win a unique and once-in-a-lifetime opportunity to get their ‘face in space’.
Over 125,000 of the brand’s core 16-24 year old target audience have engaged with the campaign to date via entries to the competition app, interacting with the Emerge Facebook page and viewing and sharing the Space Cowboy video.
Calli O’Brien, brand manager for Emerge, said: “The performance of The Emerge Space Programme to date has been fantastic. It’s a new concept for us showcasing our mischievous personality, which has proved to be a huge hit with both fans of the brand and in attracting new consumers alike. We’re pleased to be extending the deadline for applications to our competition, allowing more consumers to get involved in what really is an out-of-this-world opportunity to get their face in space.”
The brand has also extended its on-pack promotion of the campaign. For more information please visit the Emerge Facebook page: www.facebook.com/emergestimulationdrink