Marketing engagement platform, EngageSciences, has added global retail brands Early Learning Centre and United Colours of Benetton to a raft of major new client wins, bolstering its new Dubai office, which launches this September.
Early Learning Centre will work with EngageSciences to drive customers into its stores and to build awareness of its special offers, using positive user generated content (UGC) from the brand’s customers.
The toy retailer joins a number of new client wins for the marketing engagement platform, including: global fashion brand, United Colours of Benetton; one of MENA’s leading sports information platforms, Eurosport Arabia; leading media representation group for the Middle East, Choueiri Group; and modern furniture chain, ID Design.
EngageScience’s new clients will join its current cohort of global brands, including: Etihad, Vodafone, Microsoft and Clarks.
The new Middle Eastern office based in Dubai’s Media City, will be headed up by regional director MENA, Claudio Esposito-Aiardo, who was most recently sales director at EngageScience’s London office. The focus of Claudio Esposito-Aiardo’s role as Regional Director of MENA will be on helping marketers enhance their understanding and monetisation of their social audiences.
The news comes on the back of the launch of the new and enhanced marketing platform, EngageSciences 5.3. Among a number of other benefits, the upgraded platform will use shoppable UGC to drive socially-referred commerce. Marketers can now augment owned and earned content displayed in social hubs with call-to-actions that lead users to specific destinations on a website, microsite or storefront.
Richard Jones, chief executive officer at EngageSciences, said: “We’re thrilled to have these five leading brands join our already burgeoning client list in the Dubai office. Claudio and his team will help each business to create an enhanced digital presence while connecting with consumers socially in a much more sophisticated way. These wins are yet more evidence that major brands are recognising the importance of delivering interactive marketing experiences using authentic user generated content to drive socially-referred commerce.