epay and Payzone Ireland partner to offer retailers prepaid products


One of Payzone Ireland’s core initiatives is to continuously seek and add products to their suite of offerings to their retailers. These are products which are known to generate incremental revenue for retailers through real consumer demand. In 2020, Payzone Ireland selected epay as their exclusive supplier of prepaid gift cards. Through this partnership, epay introduced this product set in select stores, launching before the festive period.

The epay gift cards that are now available to Irish consumers nationwide, are prepaid vouchers which can be purchased in-store using cash or card. This is a great option for consumers who would prefer not to register their credit or debit card details online. These gift cards can be used to top up accounts, wallets, and purchase items through online brands such as Just Eat, Spotify Premium and PlayStation.

The Payzone retail network of over 3,500 stores across the country process a variety of electronic service transactions including mobile phone top-up, debit/credit card transactions, M50 motorway toll payments, Leap, local property tax payments, parking fees, pre-paid utility and parcel collection services, and now prepaid gift vouchers.

epay, a leading international full-service provider for payment transactions, gift cards and prepaid solutions took on the technical and commercial project in 2020. This comprised of an API integration enabling seamless gift card activation and transaction through the till system, and end-to-end design, production, and implementation of a catalogue of gift card units. With epay’s experience in the gift card industry, epay were able to category manage and optimize the gift card range on offer to consumers on all unit types.

Jim Deignan, CEO Payzone Ireland, said: “Payzone Ireland are delighted to partner with epay on this initiative as we see this as an excellent fit to the range of services we already provide. We have received excellent feedback from retailers and consumers who now have access to a superb range of gift card brands that can be sold locally.”

Richard Robertson, managing director epay UK, Ireland & Nordics, said: “The brands we offer through prepaid gift cards play a part in everyday life for many consumers, from Food Delivery to Gaming and Entertainment. Our goal is to support Irish consumers to be able to visit their local chain store and buy their favourite brand’s Gift Card, whether it is for themselves or for a loved one. We are pleased to have partnered with Payzone Ireland as they have a substantial retailer footprint across the nation and are aligned with our goal to make shopping more convenient for consumers. We are excited to see where the next few years will take us”.