Estee Lauder is the beauty brand with the highest number of in-demand products, research reveals


The latest research by cosmetic surgery education site Tajmeeli reveals what beauty products have been the most in-demand for 2021.

Using global Google search data, Tajmeeli identified the top beauty products (based on those that had the largest increases in online searches over the past 12 months) from almost 30 of our favorite brands.

The table below shows the 160 beauty products that had the largest increase in Google searches over the past 12 months, based on global search data.

The 160 Most Searched Beauty Products of 2021*

*Products with ‘Breakout’ search interest have had a ‘tremendous increase, probably because these queries are new and had few (if any) prior searches’. This suggests the products had a surge in demand over the past 12 months. A breakout product, for example, could have been relatively unknown in 2020 and then have massive interest in 2021. Because of this, there’d be very little search data to compare it to and the query would thus have a breakout increase in searches according to Google..

Breakout products are in no particular order.

BrandTop ProductsSearch Increase
MaybellineMaybelline Sky High MascaraBreakout
FentyFenty Eaze Drop Blurring Skin TintBreakout
FentyFenty Bright Fix Eye BrightenerBreakout
FentyFenty Gloss Bomb Lip Cream in Mauve WivesBreakout
NarsNars Lipstick in Belle De JourBreakout
Charlotte TilburyCharlotte Tilbury Nude Romance LipstickBreakout
Charlotte TilburyCharlotte Tilbury Jewelgasm LipstickBreakout
Charlotte TilburyCharlotte Tilbury Hyaluronic Happikiss LipstickBreakout
Charlotte TilburyCharlotte Tilbury Lipstick in Gracefully PinkBreakout
Charlotte TilburyCharlotte Tilbury Star Aura Eyeshadow PaletteBreakout
MorpheMorphe Filter Effect FoundationBreakout
MorpheMorphe Avani PaletteBreakout
KVD Vegan BeautyKVD Good Apple FoundationBreakout
KVD Vegan BeautyKVD Dazzle Stick EyeshadowBreakout
Benefit CosmeticsBenefit Magnet MascaraBreakout
Too FacedToo Faced Lipstick in Miss Thing Breakout
Too FacedTwo Faced Lip Injection Maximum Lip PlumperBreakout
KKW BeautyKKW Kendall PerfumeBreakout
Barry MBarry M Chocolate Lip LinerBreakout
Barry MBarry M Colour Correcting KitBreakout
MaxFactorMax Factor Divine Lashes MascaraBreakout
MaxFactorMax Factor Miracle Sculpting WandBreakout
Huda BeautyHuda Beauty Glowish Skin Tint FoundationBreakout
Huda BeautyHuda Beauty Rose Quartz Eyeshadow PaletteBreakout
bareMineralsbareMinerals Original Liquid FoundationBreakout
bareMineralsbareMinerals Skinlongevity Vital Power Infusion MoisturiserBreakout
Bobbi BrownBobbi Brown Crushed Shine Jelly StickBreakout
Bobbi BrownBobbi Brown Luxe Defining LipstickBreakout
CliniqueClinique Bold Pop LipstickBreakout
CliniqueClinique Peppermint Pop LipstickBreakout
CliniqueClinique Raspberry Pop LipstickBreakout
CliniqueClinique Intense Cosmo Lip LinerBreakout
CliniqueClinique Pop Lip & Cheek OilBreakout
e.l.f CosmeticsElf CC Camo CreamBreakout
e.l.f CosmeticsElf Putty BlushBreakout
e.l.f CosmeticsElf Putty BronzerBreakout
e.l.f CosmeticsElf Black Cherry LipstickBreakout
e.l.f CosmeticsElf Chipotle PaletteBreakout
e.l.f CosmeticsElf Makeup Remover BalmBreakout
e.l.f CosmeticsElf Lash It Loud MascaraBreakout
Estee LauderEstee Lauder Pure Color Grape LipstickBreakout
Estee LauderEstee Lauder Pure Color Desire Dont 305 LipstickBreakout
Estee LauderEstee Lauder Hi-Lustre Almost LipstickBreakout
Estee LauderEstee Lauder Matte 557 Ego LipstickBreakout
Estee LauderEstee Lauder Color Matte Blush LipstickBreakout
Estee LauderEstee Lauder Color Envy Decisive Poppy LipstickBreakout
LancomeLancome Haute Color Cream LipstickBreakout
LancomeLancome Show Color Love It LipstickBreakout
LancomeLancome Plum It Cream LipstickBreakout
LancomeLancome Bronze Color Love Cream LipstickBreakout
LancomeLancome Show L Rouge Cream LipstickBreakout
Laura MercierLaura Mercier Candleglow Sheer Perfecting PowderBreakout
Laura MercierLaura Mercier Smoke Caviar Stick EyeshadowBreakout
Laura MercierLaura Mercier Baked Blush BronzeBreakout
Laura MercierLaura Mercier Secret Camouflage Concealer DuoBreakout
SmashboxSmashbox Ombre Lipstick Breakout
SmashboxSmashbox Not Today LipstickBreakout
SmashboxSmashbox Thrill Seeker LipstickBreakout
SmashboxSmashbox Fair Game Liquid LipstickBreakout
SmashboxSmashbox Always On Metallic Liquid LipstickBreakout
SmashboxSmashbox Bold Digger LipstickBreakout
SmashboxSmashbox Foiled Brat LipstickBreakout
SmashboxSmashbox Triple Tone Lipstick in Sunset OmbreBreakout
SmashboxSmashbox Lipstick in Panorama PinkBreakout
ShiseidoShiseido Second SkinBreakout
Urban DecayUrban Decay Wild West Eyeshadow PaletteBreakout
Urban DecayUrban Decay Vice Heat Lipstick CollectionBreakout
Urban DecayUrban Decay Hydromaniac FoundationBreakout
Urban DecayUrban Decay Lipstick in EarthlingBreakout
Urban DecayUrban Decay Cyber PaletteBreakout
Urban DecayUrban Decay Hi-Fi Shine Lip GlossBreakout
Urban DecayUrban Decay Studded Lipstick Heat CollectionBreakout
Urban DecayUrban Decay Speedball Vice Lipstick CollectionBreakout
Charlotte TilburyCharlotte Tilbury Cryo Mask4,950%
Estee LauderEstee Lauder Color Hi-Lustre Hot Kiss Lipstick4,850%
Estee LauderEstee Lauder Pure Envy Pretty Lipstick4,850%
Charlotte TilburyCharlotte Tilbury Patsy Red Lipstick4,700%
Charlotte TilburyCharlotte Tilbury Night Crimson Lipstick4,700%
Estee LauderEstee Lauder Color Blush Crush Lipstick4,400%
Estee LauderEstee Lauder Envy Hi-Lustre 563 Kiss Lipstick4,300%
Estee LauderEstee Lauder Color Matte 209 Party Lipstick4,300%
Estee LauderEstee Lauder Color Hi-Lustre 546 Angel Lipstick4,250%
CliniqueClinique Chocolate Chip Lip Liner4,050%
bareMineralsbareMinerals Gen Nude Bronzer3,850%
e.l.f Cosmeticse.l.f Sheer Stick Black Cherry Lipstick3,700%
FentyFenty Perfume3,600%
Estee LauderEstee Lauder Color Envy 531 Wicked Lipstick3,600%
MaybellineMaybelline Green BB Cream3,450%
NarsNars Lip Balm in Deep Throat3,300%
Charlotte TilburyCharlotte Tilbury Pillow Talk Original Matte Revolution Lipstick3,250%
L’OrealLoreal Green BB Cream3,150%
Benefit CosmeticsBenefit Blue Lip Gloss3,150%
CliniqueClinique Pop Lip Shadow in Crimson3,150%
CliniqueClinique Lipstick in Matte Suede3,100%
CliniqueClinique Lip Liner in Bamboo3,050%
Bobbi BrownBobbi Brown Face And Cheek Palette2,750%
Bobbi BrownBobbi Brown Fluid Powder Foundation1,850%
SmashboxSmashbox 24 Hour Foundation1,800%
Charlotte TilburyCharlotte Tilbury Pinkgasm Blush1,750%
FentyFenty Gloss Bomb Lip Cream1,650%
L’OrealLoreal Infallible Foundation Powder1,500%
MACMAC Studio Face And Body Foundation1,350%
L’OrealL’Oreal UV Defender1,100%
CliniqueClinique Lipstick in Black Honey 1,050%
Bobbi BrownBobbi Brown Skin Long Wear Foundation1,000%
Laura MercierLaura Mercier Blurring Powder800%
MACMAC Chili Lipstick Mini750%
MACMAC Fiber Mascara750%
Huda BeautyHuda Beauty Sugar Mama Lipstick750%
MorpheMorphe Oasis Palette700%
Charlotte TilburyCharlotte Tilbury Contour Wand 650%
MorpheMorphe Bake And Set Powder550%
MorpheMorphe 2 Skin Tint550%
bareMineralsbareMinerals Original Mineral Veil Powder550%
MACMAC Cyber Lipstick450%
MACMAC Retro Matte Lipstick in Carnivorous450%
Barry MBarry M XXL Plumping Lip Gloss450%
Huda BeautyHuda Beauty 5 In 1 Lipstick400%
Laura MercierLaura Mercier Mineral Finishing Powder400%
MACMAC Studio Fix Foundation300%
NarsNars Blush in Deep Throat300%
MorpheMorphe Madison Beer Palette300%
Bobbi BrownBobbi Brown Cream Eye Shadow Stick300%
NarsNars Blush in Thrill 250%
Benefit CosmeticsBenefit Hydrating Concealer250%
bareMineralsbareMinerals Gen Nude Eyeshadow Palette250%
bareMineralsbareMinerals Skinlongevity Long Life Herb Serum250%
Laura MercierLaura Mercier Lip Liner in Baby Lips250%
The OrdinaryThe Ordinary Hair Growth Serum250%
MACMAC Pro Longwear Foundation200%
ShiseidoShiseido Color Smart Day Moisturizer200%
MACMAC Black Night Lipstick190%
Huda BeautyHuda Beauty Lipstick in First Kiss190%
La Roche PosayLa Roche Posay 100 SPF190%
La Roche PosayLa Roche Posay Invisible Fluid Sun Protection190%
MACMAC Lipstick in Matte Royal180%
L’OrealLoreal Wonder Water170%
KKW BeautyKKW Nude Lip Liner170%
Laura MercierLaura Mercier Pure Canvas Primer170%
The OrdinaryThe Ordinary Niacinamide Powder170%
NarsNars Radiant Tinted Moisturizer160%
MaxFactorMax Factor Miracle Touch Foundation160%
ShiseidoShiseido Spots Cover160%
MACMAC Lipstick in Werk Werk Werk150%
Benefit CosmeticsBenefit Brow Contour Pro Pen150%
bareMineralsbareMinerals Smoothing Face Brush150%
L’OrealLoreal Retinol Serum140%
BareMineralsbareMinerals Bareskin Concealer140%
Huda BeautyHuda Beauty Stick Foundation130%
Bobbi BrownBobbi Brown Skin Serum Foundation110%
L’OrealLoreal Infallible Fresh Wear100%
MaxFactorMax Factor Colour Adapt Foundation100%
The OrdinaryThe Ordinary Salicylic Acid Masque80%
The OrdinaryThe Ordinary Retinol 0.5 In Squalane80%
MaxFactorMax Factor Honey Lacquer Lip Gloss60%
Elizabeth ArdenElizabeth Arden Sunflower Fragrance60%
MaxFactorMax Factor Lash Crown Mascara50%
MaxFactorMax Factor 3 In 1 Foundation 50%
Elizabeth ArdenElizabeth Arden 8 Hour Cream50%
Elizabeth ArdenElizabeth Arden Vitamin C Capsules50%

Tajmeeli’s data also revealed which brands had the highest number of in-demand products being searched for this year.

Estee Lauder took the cake with 13 in-demand products, followed closely by Charlotte Tilbury (11 products) and Smashbox (10 products). Clinique and MAC took fourth and fifth place respectively.

Lipstick was a favorite in-demand product searched for by consumers.Every one of the 13 products with the highest increase in online searches over the past 12 months for Estee Lauder was a lipstick.  Lipsticks were also a popular choice for Charlotte Tilbury fans too as more than half of the brand’s must-have products were lipsticks. The same could be said for Smashbox and Clinique.

Interestingly, MAC (of the top five brands with the most in-demand beauty products) has the most even split between different types of beauty products that have seen an increase in searches. Lipstick, foundation and mascara are all included, suggesting MAC fans rely on the brand for their full face of makeup.