Ethical water brand, Life water, wins Waitrose listing to mark Diamond Jubilee

Life water marks Diamond Jubilee

Life water marks Diamond Jubilee

Ethical British bottled water company, Life water, has landed a deal to supply its limited edition bottles to Waitrose as part of the Queen’s Diamond Jubilee celebrations.

The bottles will be available at 170 stores nationwide from mid-April and will feature a specially designed portrait of Her Majesty.

The official portrait was created as part of a partnership with FaceBritain, the UK’s largest art project run by The Prince’s Foundation for Children & the Arts.

Proceeds from sales of the bottles will go towards drop4drop, a charity with a mission to help solve the world’s water crisis. Every bottle sold will provide up to 1,000 litres of clean water to a community in the developing world.

Started by Life water founders and eco-entrepreneurs Simon Konecki and Lucas White, drop4drop counts P Diddy, Cheryl Cole and Stephen Fry among its celebrity ambassadors following a successful campaign on World Water Day 2012.

Sourced and bottled locally at a certified organic source, and only available in the UK, the limited edition bottles will cost £1.99 for a pack of six.

“We’re delighted our limited edition bottles will be available at Waitrose,” said Konecki. “Not only will we be celebrating such a momentous occasion but we hope it will highlight our mission to provide clean drinking water to the world’s poorest communities and directly impact the work of our charity drop4drop.”