Experian Footfall Index: falling temperatures deter January shoppers

Experian: cold temperatures deter shoppers

Experian: cold temperatures deter shoppers

Consumer behaviour analyst Experian has released shopper footfall data for the week commencing 23 January 2012. It reveals

Experian FootFall Retail Index – UK National Weekly: 

Change for week 04 (23–29 January 2012): +2.3 %

Change for week 04 year-on-year: -4.0%

Experian FootFall Retail Index – Retail Park Weekly

Change for week 04 (23–29January 2012): +2.2 %

Change for week 04 year-on-year: +3.1 %

Week four saw the first week-on-week rise for the UK National Index in 2012 (up 2.3%), although year on year performance was down 4%, continuing a trend for January, said Experian.

A drop in temperatures over the weekend and the lure of watching the FA Cup and Australian Open Tennis, will no doubt have deterred some shoppers, said researchers.

Disappointing economic growth figures announced last week will not have improved consumer confidence, Experian added.

However, with half term school holidays approaching, typically a strong time for shopper traffic, many consumers have an opportunity to shop and perhaps prepare for the first national gifting event of the year: Valentine’s Day.

The strong performance for the Retail Park Index continues, with increases evident compared with data for last week and for this time last year, said Experian.

Retail Parks seem to be holding their attraction for consumers who are increasingly buying on convenience, said researchers.

Shifts in footfall from traditional shopping venues to Retail Parks coincide with the sudden drops in the housing market, when consumers suddenly turn their attentions from moving house to renovating their homes.

This influence may still hold true as this week Hometrak revealed a 10% drop in the number of new house buyers in January from the previous month, said Experian