Experian Footfall Index: onset of warm spring deters shopper visits

Experian: warm weather deters shopper visits

Experian: warm weather deters shopper visits

Consumer behaviour analyst Experian has released shopper footfall data for the week commencing the 19 March 2012. It reveals:

Experian FootFall Retail Index – UK National Weekly:  
Change for week 12 (19–25 March 2012): -3.0%
Change for week 12 year-on-year: -4.5%

Experian FootFall Retail Index – Retail Park Weekly:  
Change for week 12 (19–25 March 2012): -2.4%
Change for week 12 year-on-year: +0.1%

This week marked the official start to spring. The weekend’s summer-like conditions, warmer than parts of the Mediterranean, no doubt contributed in detracting shoppers from visiting undercover shopping centres, resulting in 7% fewer shoppers when compared with the same weekend last year, said Experian. The 3% week-on-week decline in the UK National Index is also an expected fall proceeding Mother’s Day.

Encouragingly, this week’s downturn was less pronounced than last year’s when the Weekly Index after Mother’s Day dropped 7.3%. Regionally the Scottish Index was most impacted by the weather, reporting a 10% year-on-year drop for the weekend, said researchers.

Sunday’s soaring temperatures brought the largest decrease in shopper visits, a drop of 14% compared with the same day last year. Fyvie Castle, in the region, recorded the highest temperature of 22.8C.

The Retail Park Index did not escape the impact of these events either and showed a weekly decrease of 2.4%.

The year-on-year figures however remain flat and going forwards, a positive outlook is still expected in this sector as consumers will ramp up their home DIY and gardening projects in the run up to Easter, said Experian.