Experian FootFall Index: positive increase in week before Christmas


Consumer behaviour analyst Experian has released shopper footfall data for the week commencing 19 December 2011 in the UK. It reveals: 

Experian Retail FootFall Index – UK National Weekly: 

Change for week 51 (19–25 December 2011): +7.5 %

Change for week 51 year-on-year: +11.7 %

Experian Retail FootFall Index – Retail Park Weekly: 

Change for week 51 (19–25 December 2011): +6.6%

Change for week 51 year-on-year: +14.2%

The Experian UK National Index FootFall reported a positive performance in the final week leading up to Christmas, increasing week-on-week by 7.5% and by 11.7% compared to the same week last year.

The hoped-for Christmas rush seems to have materialised, although this was expected considering there were six full days of shopping during this week, unlike last year, said researchers.

Last year the week was also affected by snow in many parts of the country discouraging footfall to the high streets. The weather is a critical factor in the performance of online and off-line retail performance and this year’s wet and milder temperatures helped boost footfall.

The Retail Park Index also reported a positive performance, resulting in a week-on-week increase of 6.6%, said Experian. 

Compared to the same week last year the index showed a growth of 14.2%. Consumers playing a waiting game, holding back on making purchases in store until the very last minute to buy at the best prices will not have been disappointed, with retailers offering deeper discounts and no end of promotions, according to researchers.