Consumer behaviour analyst Experian has released shopper footfall data for the week commencing 8 August 2011 in the UK. It reveals:
Experian Retail FootFall Index – UK National Weekly:
Change for week 32 (8–14August 2011): -1.6%
Change for week 32 year-on-year: -4.0%
Experian Retail FootFall Index – Retail Park Weekly:
Change for week 32 (8–14 August 2011): -6.1 %
Change for week 32 year-on-year: -0.7 %
This week has been an enormous test of the resilience of UK shoppers, according to Experian. While rioting has impacted shopping patterns, most markedly in the London boroughs, consumers have been quick to get back to business as usual and appear determined not to let the recent activities stand between them and that essential purchase, it said.
It has been a challenging week for retailers, many of whom were forced to close early to deal with the aftermath of violence and looting or simply as a precaution, said analysts.
A knock-on impact from fewer trading hours is less footfall. However, despite the difficulties, footfall levels compared against the same week last year were only down 4.0%, reported Experian. The week-on-week fall of 1.6% is in line with last year’s trend, as the summer holidays are now in full swing and fewer shoppers are expected, it said.
On Thursday and Friday consumers’ confidence returned and the index shows an improvement in shopper levels, down only 2.7% on last year. Retail parks remained unaffected -the index reports a decline of 0.7% compared to the same week last year.