Experian FootFall Index: shoppers favour retail parks

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Experian: retail parks find favour

Experian: retail parks find favour

Consumer behaviour analyst Experian has released shopper footfall data for the week commencing 18 July 2011 in the UK. It reveals:

Experian Retail FootFall Index – UK National Weekly: 

Change for week 29 (18–24 July 2011): +2.5%

Change for week 29 year-on-year: -2.0%

Experian Retail FootFall Index – Retail Park Weekly: 

Change for week 29 (18–24July 2011): +0.1 %

Change for week 29 year-on-year: +2.6 %

The Experian FootFall National Weekly Index saw a week-on-week increase of 2.5%. This uplift is due to a combination of the school summer holidays and consumers focusing on buying goods for their planned vacations, said Experian. 

The warmer weather during the week and the sunshine at the weekend continued to discourage shoppers, however, as the percentage change compared to the same week last year was -2.0%, falling behind last year’s levels. 

This highlights a lack of consumer confidence to spend during non-sales promotions, according to researchers.

The Retail Park Index reflected a positive performance, with a week-on-week increase of 0.1%, reported Experian. 

Compared to the same week last year, the sector outperformed the number of shoppers by 2.6%. Typically this week in the sector would report a weekly decline, but this increase shows a new development, with consumers preferring to shop within retail parks, as opposed to shopping centres. 

Retail Parks provide the opportunity to purchase items for all the family; it will be interesting to see how the sector continues to perform over the coming weeks, during the summer holidays, said Experian.