Experian FootFall Index: snowfall impacts footfall, particularly at weekend

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Experian: snow impacts footfall

Experian: snow impacts footfall

Consumer behaviour analyst Experian has released shopper footfall data for the week commencing 30 January 2012. It reveals

Experian FootFall Retail Index – UK National Weekly: 

Change for week 05 (30 January–5 February 2012): -0.8 %

Change for week 05 year-on-year: -6.2%

Experian FootFall Retail Index – Retail Park Weekly: 

Change for week 05 (30 January– 5 February 2012): -2.5 %

Change for week 05 year-on-year: +3.2 %

The 6.2% decline in the UK National Retail Index signifies the largest drop of the year to date but will come as no surprise considering the significant snowfall witnessed across UK regions at the weekend, said Experian.

Footfall levels for the weekend in isolation were down 14% compared with the same week last year.

Retailers will be thankful for the relatively quick upturn in temperatures, which has melted the snow in many parts, in readiness for what, for many, will be a half-term weekend this week.

Meanwhile, despite widespread snowfall, the retail parks have continued their slow march ahead of the traditional outlets this week, said researchers.

The Retail Park Index was down 2.5% on last week’s performance but achieved a 3.2% positive year on year growth.

Not a bad performance in the weather conditions but then these tend to be shopping venues which attract traffic from private car users, as opposed to those more reliant on snow-affected public transport, said Experian.