Experian Footfall Index: windy weather depresses footfall in early 2012

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Experian: strong winds deter shoppers

Experian: strong winds deter shoppers

Consumer behaviour analyst Experian has released shopper footfall data for the week commencing 2 January 2012 and for the overall footfall in 2011 versus 2010 in the UK. It reveals:

Experian FootFall Retail Index – UK National Weekly: 

Change for week 01 (2– 8January 2012): -21.5 %

Change for week 01 year-on-year: -1.2 %

Experian FootFall Retail Park Index – Retail Park Weekly: 

Change for week 01 (2– 8January 2012): -2.4 %

Change for week 01 year-on-year: +6.9 %

Experian FootFall commentary for 2011 compared to 2010

Overall footfall in 2011 compared to 2010: -1.2%

The week-on-week decrease of 21.5% is largely expected at this time of year as consumer focus moves from shopping to repaying the first credit card bills of the New Year, said Experian.

Gale force winds of up to 100 mph affected parts of the country on Tuesday and may be responsible for the 1.2% year-on-year decline in footfall levels.

This is evidenced by the fact shopper levels were down nearly 11% on Tuesday compared with the same day last year, according to researchers.

Scotland was the worst affected by the winds, with figures 30% down from the same Tuesday last year.

Last week’s storms had no impact on shopper levels for retail parks, however. The week-on-week drop of 2.4% is in line with previous years and Tuesday’s performance in the Retail Park Index showed a 1.4% increase over the same day last year, said Experian.