Consumer behaviour analyst Experian has released shopper footfall data for the week commencing 11 July 2011 in the UK. It reveals:
Experian Retail FootFall Index – UK National Weekly:
Change for week 28 (11–17 July 2011): +2.4%
Change for week 28 year-on-year: -2.6%
Experian Retail FootFall Index – Retail Park Weekly:
Change for week 28 (11–17 July 2011): +0.7 %
The Experian FootFall National Weekly Index saw a week-on-week increase of 2.4%.
School holidays will be starting for some regions so Week 28 signifies a customary uplift for this time of year as consumers shop for their summer vacations, said Experian.
However, compared against the same week last year, the UK National Index shows a percentage drop of -2.6%. This is disappointing considering previous years’ performances and this week’s mixed weather of sunshine and showers has not tempted shoppers onto the high street in larger numbers, said researchers. Sunday was the only day of the week which saw increased footfall – figures were up 3.1% compared to the same Sunday last year.
The Retail Park Index continues to perform positively – this week reporting a week-on-week increase of 0.7% – and, compared to the same week last year, the sector resulted in growth of 0.8%. Footfall typically increases over the next couple of weeks before a period of decline during the peak summer holiday, said Experian. This is followed by the late summer holiday increase when the ‘back to school’ campaigns are in full swing. As the summer sales started earlier this year, retailers may need to focus on further innovative promotional activity to continue to entice shoppers into their stores.