Experian Retail Footfall Index: latest shopper trends

Footfall dips due to Royal Wedding and Bank Holiday

Footfall dips due to Royal Wedding and Bank Holiday

Consumer behaviour analyst Experian has released shopper footfall data for the week commencing 18April 2011 in the UK.

It reveals:

Retail FootFall Index – UK National Weekly:
Change for week 17 (25 April – 1May 2011): +0.1%
Change for week 17 year-on-year: -4.0%

Retail FootFall Index – Retail Park Index
Change for week 17 (25 April – 01 May 2011): +0.3%
Change for week 17 year-on-year: -0.8%


Jordan Byrnes, product management & consultancy, Experian FootFall said: “Footfall increased very marginally week-on-week by +0.1%. It did, however, drop by -4.0% year-on-year.

“There was a lot of activity last week with the Easter Bank Holiday Monday leading up to the Royal Wedding on Friday and the Bank Holiday weekend.

“Bank Holiday Monday saw footfall drop by -14.4% year-on-year, which was slightly better than the predicted value of -25.0%, which is what we’ve seen over the past three years.

“Tuesday was up +15.2%, Wednesday +9.7% and Thursday +21.4%, perhaps shoppers stocking up and getting prepared for Friday’s festivities.

“These three days showed very good year-on-year growth and indicate many people would have taken the week off work.

“The Royal Wedding Friday saw footfall fall by -33.0%, which was down over twice the predicted value of -16.0%.

“The predicted footfall for the Friday was based on three years’ average of Good Friday’s, the closest base to measure upon, but it seems the attraction of this unique event repelled more people away from the shopping centres than thought.  “The view was there may be a little bounce-back on Saturday but footfall remained down by -10.2% and then was down by -11.1% on Sunday.

“The warm weather continued last week and, with such as short working week, many people may have taken advantage of taking holiday, which may well have contributed to the drop in footfall over the weekend.

“Experian FootFall did predict footfall to drop by -3.7% for the entire week and the actual drop was close at -4.0%, although the shift in behaviour differed a little day by day.

“Northern Ireland saw footfall increase+5.9% year-on-year, with Yorkshire/Humber increasing +2.2% and the South East +0.1%.

“The North East fell -10.1%, London -8.4%, Eastern -8.0%, North West & Scotland -6.3%, East Midlands -4.7%, West Midlands -2.9% and the South West & Wales -0.4%.

“The Retail Park Index increased by +0.3% week-on-week but fell slightly year-on-year by -0.8%.

“Clearly Retail Parks this week were not impacted as much as shopping centres with the mix of Bank Holiday Monday and Royal Wedding Friday.”