Experiential marketer rebrands and launches contract with airport advertising expert


Hot off the heels of its £2.25m expansion strategy Limited Space Media Group has announced the rebrand of Looking Glass Experiential, formerly Brandspace – the UK’s leading experiential marketer.

Through its acquisition of Looking Glass, Limited Space Media Group said it will be able to meaningfully enhance its Group offering to venue owners, operators and the agency world alike. Just a month after the acquisition Looking Glass is launching a contract with Eye Airports for the experiential marketing of 16 key UK locations, including, London Gatwick, Stansted, Manchester, Newcastle International and Bristol Airports.

Samantha Sida, co-founder and CSO of Limited Space Media Group, said: “A convergent media proposition sits at the frontier of innovation in this fast paced industry. Our recent acquisitions and investments into Looking Glass demonstrate our commitment and planning to the future of the sector.”

Daniel Press, managing director at Looking Glass Experiential, said: “We are both proud and pleased that Eye Airports have chosen Looking Glass as their experiential partners with respect to the largest Infrastructure Venue Network in the UK. The logistics of airport related campaign management and operations are the most challenging, and Eye Airports’ confidence in Looking Glass reflects our depth of experience in the sector as well as acknowledgement of the deeper Agency and Brand penetration that the Looking Glass and LSMG platform offer.”

Sarah Parkes, managing director, at Eye Airports, said: “We are aware that the unique, positive mindset of people in airports presents brands with a great opportunity to engage and interact with them. Eye Airports’ intention is to enhance the passenger journey through our media and the Looking Glass Experiential proposition sits extremely well within that.”

The Group now comprises five complementary media businesses and is led by an experienced management team who provide the vision for a business focused on consumer engagement across channels.