To celebrate the launch of the first EVER cookie cone made entirely from cookie, Extrême, has started to unveil a series of projections across multiple UK cities.
The projections started appearing across the country last night, with the first popping up on London’s iconic Oxford Street, then at London Bridge and the popular Leadenhall Street.
Extrême projected visuals of the delicious cookie ice cream cone, rotating on the buildings to showcase the layers of chocolate, vanilla ice cream, caramel sauce and chocolate flakes, topped with crunchy cookie chunks.
Throughout the rest of the weekend, the series of projections will continue to be seen across the city of Birmingham, appearing at multiple locations including the famous Bullring shopping centre, North Western Arcade and The ICC Building. The projections will also be visible at several locations in Manchester; including Piccadilly Gardens, Deansgate and the University of Manchester buildings.
Passers-by are encouraged to head to Tesco to purchase the new cookie cone ice cream which has recently launched into store.
The guerrilla style projections come as part of Extreme’s comprehensive media campaign running from now through the summer, including TV, sampling, in-store and experiential activity.
Extrême Cookie Cones will be available in Tesco from January 2022 (RRP: £4) and then in selected stores thereafter.