EyeBuyDirect’s sustainable eyewear gives plastic bottles a second life


As part of its vision for a more sustainable world, EyeBuyDirect is proud to announce the launch of 5 TO SEE, a collection of eco-friendly eyewear made of upcycled plastic water bottles, helping consumers make a responsible choice without sacrificing style. The campaign will also feature an innovative Instagram AR filter that takes viewers on an underwater adventure filled with sea creatures, artwork made from upcycled water bottles, and impactful stats on ocean pollution. 

“Our consumers are seeking ways to make a positive impact on the planet with their buying habits and daily purchases, and we’re excited to provide them eyewear that meets their vision needs and values,” said Sunny Jiang, CEO at EyeBuyDirect. “We believe it is our responsibility to help pave the way for a brighter future and greener planet for generations to come.”  

Commemorating National Recycling Day on November 15th, the 5 TO SEE collection consists of nine squared, lightweight frames designed for both men and women made using five plastic bottles. The collection features eyeglasses ($55) and sunglasses ($59) named after plants or bodies of water to keep a closer connection to nature and can be purchased online with or without a prescription. Lenses can be customized with tints, blue light blocking protection, and more.

EyeBuyDirect is also launching its first-ever AR filter on Instagram for the campaign to bring awareness to the serious impact of single-use plastic on the world’s oceans. The underwater art gallery—designed by Doddz, one of the top Spark AR creators in the world—is a visual spectacle that allows viewers to swim with sea turtles and fish, learn about the impact of plastic on the oceans and creatures, and view artwork by Manuela Baron, a sustainability artist and social media influencer known as @TheGirlGoneGreen. Baron designed an elegant, floor-length gown made from upcycled water bottles.

In partnership with 1% for the Planet, a portion of the proceeds will be donated to protecting the oceans. “The planet needs us now more than ever and our growing network of business members is doing its valuable part to increase giving and support on-the-ground outcomes for our environment,” said Kate Williams, CEO at 1% for the Planet. “We’re excited to welcome 5 TO SEE by EyeBuyDirect into our global movement.”  

All frames are part of the Buy 1, Give 1 program, which gives customers the opportunity to donate a pair of glasses with every purchase to someone in need around the world.