Fabulosa launches Cyber Charity Collection

non-profit organisation committed to digital wellbeing and tackling all forms of online bullying and abuse.

Raising both awareness and funds, Fabulosa has developed a #hashtag inspired range of three exclusive fragrances – ‘Coconut Rum’, ‘Strawberry & Lime’ and ‘Raspberry & Vanilla’, each in a 500ml multi-purpose anti-bacterial spray. Included within the new collection is:

Cybersmile #PostiveVibes ft Coconut Rum, a tropical creamy coconut fragrance with smooth notes of vanilla and a base of sweet rum nuances.

Cybersmile #RainbowVibes ft Strawberry & Lime, a fresh fruity strawberry fragrance enlivened by hints of raspberry, pomegranate and guava with a refreshing blast of lime.

Cybersmile #ChilledVibes ft Raspberry & Vanilla, a gourmand fragrance with notes of raspberry and vanilla, with subtle hints of citrus deepened with sugar confectionery and vanilla, reminiscent of a candy chew lollipop.

In addition to generating valuable proceeds for the charity, Fabulosa hopes the partnership will raise awareness amongst its significant customer base and social following of issues such as cyberbullying and digital abuse, helping to facilitate a more diverse and inclusive internet.

Adam Burnett, Group Marketing Director at Fabulosa commented on the partnership and said, “The Cybersmile Foundation works tirelessly to promote kindness, diversity and inclusion by building a safer, more positive digital community – something which we are huge advocates of here at Fabulosa.

“As a brand, we have a loyal community of fans that have shown us the many positive sides to social media however, we also recognise some of the problems associated with these digital platforms. We hope that working with The Cybersmile Foundation is going to help fight online abuse and cyberbullying.”

Dan Raisbeck, co-founder of Cybersmile, added: “Everyone at Cybersmile is extremely proud and grateful to be chosen as an official charity partner to Fabulosa. We are excited to work together and have a positive social impact both on and offline.”

Established three years ago, Fabulosa has had a meteoric rise. First launching into the mature household cleaning category in 2019, Fabulosa has been rapidly taking market share. It’s not only achieving more liquid volume share than all other liquid disinfectants brands, but with its unique prolific new product development (NPD) drive, the business has recently become the UK’s number one privately-owned brand in the entire cleaning market, by volume and value. (Kantar 52 w/e December 26th 2021)

Fabulosa has supplied over 100 million units and launched more than 150 exciting fragrances since its launch, which are custom made by Fragrance Oils International who are owned by the world’s largest perfumery and fragrance specialist Givaudan based in Geneva. Fabulosa’s vast range includes Surface Care, Air Care, Laundry Care and Task Specific ranges including car care and garden care.