To celebrate 20 years since the FAIRTRADE Mark launched in the UK, the Fairtrade Foundation is inviting the UK public to nominate their favourite Fairtrade product for a special award.
Nominations can be made online at www.fairtrade.org.uk/favourite from now until 10am on 25 September, after which the product with the most nominations will be named as the UK’s favourite Fairtrade product at a ceremony to be held in London, on 15 October. Two products will be named as runners-up.
Twenty years ago, there were just three products carrying the FAIRTRADE Mark: Green & Black’s Maya Gold chocolate, Cafedirect medium roast coffee, and Clipper tea. Today, the FAIRTRADE Mark is the most widely-known ethical label in the world and UK shoppers can choose from over 4,500 Fairtrade products including tea, coffee, cocoa, chocolate, bananas, sugar, cotton, gold, cut flowers, wine and cosmetics.
The public can nominate their favourite Fairtrade product; whether a supermarket own-label product, a branded product or a Fairtrade product consumed out of home. The public’s favourite products might include, for example, Fairtrade own-label teas from Sainsbury’s, M&S, Waitrose or The Co-operative, a favourite Divine chocolate bar, Maltesers, an ice cream from Ben & Jerry’s, Zaytoun’s olive oil, Nestle’s Kit-Kat, ground coffee from Cafeology, Cadbury’s Dairy Milk, sugar from Tate & Lyle, honey from Equal Exchange, or Fairtrade coffee from Starbucks or AMT.
Every person who makes a nomination will be entered into a prize draw to win one of three hampers of Fairtrade products. Brands, retailers and Fairtrade product suppliers that wish to promote the award to their customers can direct them towww.fairtrade.org.uk/favourite
Fairtrade benefits 1.4m farmers and workers in more than 70 developing countries, by ensuring they receive a fair, stable price for their produce, decent working conditions, and a Fairtrade Premium that can be invested in their business or in projects that will benefit their community, such as schools, hospitals, clean drinking water or climate adaptation programmes.
In 2013 alone, UK shoppers bought an estimated £1.78bn of Fairtrade products, which resulted in over £26m of Fairtrade Premiums being paid to producers.