FARFETCHtoday publishes its first ever ‘Kidswear Report’, which deep dives into FARFETCH data to uncover the trends influencing luxury kidswear. FARFETCH Kids is celebrating its fifth anniversary this month.
The research examines how social media and a new generation of social-savvy and socially aware parents have shaped the emergence of trends such as ‘mini-me’ and ‘Kidfluencer’ culture, along with increased interest in Conscious products for kids. The FARFETCH Luxury Kidswear Report is made up of the following nine key stories:
Millennial parents seem to be a new driving force in luxury kidswear consumption, with social media being an integral part of the lives of many FARFETCH millennial customers.
Kidfluencers & Sharenting
Exploring the phenomenon of children with large social media followings (Kidfluencers) that have their own authentic and individual dress sense and the practice of parents sharing content about their children digitally.
A trend that started in China but has now spread across the globe.
Examining FARFETCH data to better understand the ways in which Covid-19 has changed the way that kidswear consumers shop.
In addition to consumer shopping habits, the pandemic also limited our day-to-day activities and so our attire and that of our children changed accordingly.
The Big Events
A look at kidswear dressing and changes in shopping habits over the past year, for festive periods in the Middle East – specifically Eid Al Fitr and Eid Al Adha and Children’s Day festivities in Japan and South Korea.
Comparable to the recent rise in popularity of streetwear amongst adults, streetwear brands and parents are embracing this category for children.
FARFETCH Kids Turns Five
This month marks the five year anniversary of the FARFETCH kidswear category. We’ve now amassed the largest online range of luxury kidswear available online and take a look back at the facts from inception to date.
Based on data and current trends, FARFETCH takes a look at where luxury kidswear might be heading.