Farmison & Co, the sustainable online meat retailer, has won its first supply deals with London stores Selfridges and Fortnum & Mason.
Ripon-based Farmison, which works closely with more than 40 hand-picked farms across Yorkshire, has struck a deal to supply the stores with its new Saucepan Ready range.
It marks a significant first and comes after Inverleith LLP, the Edinburgh-based specialist consumer brand investor acquired a majority stake in the business, so it could press ahead with ambitious expansion plans.
This latest move continues Farmison & Co’s ambition to fly the flag for family farms and heritage cattle breeds.
Founded by chief executive John Pallagi, the business has a growing following among customers across the UK who have discovered the glorious tase of the heritage breed meat offered by Farmison & Co.
The Saucepan Ready range features menus created by Farmison & Co’s Michelin-starred executive chef Jeff Baker and uses recipes based on dishes from close to home and further afield.
The range going into Selfridges and Fortnum & Mason includes Thai green curry, tikka masala, lamb hotpot, chilli con carne, beef in black bean sauce and sweet and sour pork.
They come in handy pouches of sauce and meat that can be cooked in just five minutes to create a nourishing and satisfying dish for a simple midweek meal or an indulgent sit-down dinner.
Each of the dishes uses quality ingredients carefully sourced by Farmison & Co, including grass-fed, beef, free-range lamb and free-range chicken.
The Saucepan Ready meals are priced at £8.95 at each retailer.
John Pallagi said: “It’s a real feather in our cap to get Saucepan Ready listed with these two such iconic British retailers – it’s also recognition of the superb quality of the heritage breed meat our farmers supply.
“Many of our existing customers buy cuts of meat from us, but we have a growing following who love the convenience of our Saucepan Ready dishes and we know shoppers in Selfridges and Fortnum & Mason will appreciate being able to pick-up high-quality meals when they’re in store.”
Jeff Baker, who has cooked for the Queen and President Barack Obama and worked alongside some of the world’s most respected chefs, said: “The joy of these dishes is that they are so versatile and with a few simple additions you can have a luxurious meal ready in a few minutes.”
As well as the Saucepan Ready dishes, Selfridges and Fortnum & Mason are stocking Farmison & Co’s beef dripping, made from grass-fed animals, and chicken schmaltz from Yorkshire-reared free-range birds.
In January John Pallagi launched a Save Our Seasons campaign urging consumers to choose seasonal foods, preferably produced in Britain, to keep down food miles, reduce waste and support local farmers.