Fashion retailer, boohoo, partners with Visual IQ for cross channel marketing attribution

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Global online fashion retailer boohoo has selected Visual IQ, a leading cross channel marketing attribution software company, to provide marketing attribution management solutions across TV and digital channels in support of its 2015 growth initiatives.

As one of the fastest growing international e-tailers, boohoo leverages a number of traditional, digital and mobile channels to connect with consumers. Boohoo recognised Visual IQ as a valuable partner to boost its ability to track and measure the effectiveness of its overall marketing mix in driving new and repeat purchases, and build on its marketing success to date. Visual IQ will provide boohoo with insight into how its multiple online, offline and mobile marketing channels and tactics work together to drive sales, and advise where to best allocate spend to improve its return on investment.

Jamie Hughes, boohoo marketing analyst, said: “We selected Visual IQ for its impressive data management and cross-device capabilities, and the unique, multi-dimensional approach it takes to marketing attribution. Partnering with Visual IQ will deliver tangible benefits to our business by providing an unprecedented view of our consumers’ path to purchase.”

Boohoo has retail sites and operations in 12 international territories including the UK, Australia, North America and Scandinavia. The retailer will employ Visual IQ’s full IQ Intelligence Suite of cross channel marketing intelligence software products to achieve strategic and commercial advantage across all territories. 

Vanessa Tadier, European general manager at Visual IQ, said: “We are delighted to be working with boohoo to optimise its multi-channel marketing strategy. We are committed to providing the very best platform for brands to understand the effectiveness of their cross channel marketing performance and positively influence future marketing decisions.”