Fast fashion womenswear brand Chi Chi London launches mobile app


Fast Fashion womenswear brand Chi Chi London has launched its first mobile app for iOS and Android. Chi Chi London is one of the fastest growing womenswear brands in the UK, voted by The Sunday Times as one of the top 100 brands to watch. Launching the mobile app is part of the brand’s rapid expansion plans which include a new website and international focus. Chi Chi London is also offering 25% off first orders through the app.

The main objective of the app is for Chi Chi London to become more accessible to their core customers.

Daniel Najar, CEO Chi Chi London comments, “The majority of our  customers are young and very mobile savvy, almost everything they do is from the palm of their hand. It was a natural progression for us to launch this app, both for ease, speed and brand growth. We hope to see up to 30% conversion rate coming through the mobile app”

The new Chi Chi London app boasts numerous features that provide customers with an engaging and personalised shopping experience including styling tips, wish lists, celebrity and influencer looks, style stories, daily ‘new in’ products plus a host of offers and news.

With social media fast shaping the way users interact with brands, the app enables the customers to browse products via a feature which resembles Instagram Stories, merging the line between social and retail.

Launching the mobile app allows Chi Chi London to strengthen its multichannel offering and become more future-proof as users continue to shift from using mobile browsers to mobile apps.

The app is available to download in the UK on iOS and Android platforms on Wednesday 1 August 2018.