FDF event to discuss what health debate means for keeping products on supermarket shelves

Senior retailers and industry experts will join delegates at the Food and Drink Federation’s Staying on Shelf event to discuss what the health debate means for keeping products on supermarket shelves. The event will take place in London on 25 February 2016.

Delegates will get first hand insight into how some of the UK’s most successful businesses are taking action to:

  • Make sure their products stay listed as pressure grows in the health debate
  • Understand where shoppers are and respond pro-actively
  • Overcome the practical challenges of reformulation
  • Find out if health can become a competitive advantage

Delegates will also hear from companies including Tesco, Mars, and Coca-Cola Enterprises. These leading players will examine how the food industry is responding to public health challenges, as well as Government policy and shifting consumer demand. Topics will be explored in plenary sessions, through debates and via case studies.

The line-up of speakers includes:

  • Ian Wright, director general, FDF
  • Mark Suddaby, category director, grocery, Tesco
  • David Beardmore, category manager, soft drinks and juices, Tesco
  • Julian Hunt, vice president, public affairs and communications, GB, Coca-Cola Enterprises
  • Giles Quick, director, Kantar
  • Patrick Finlay, marketing and strategy firector, Bridgethorne
  • Lisa Sohanpal, director, Mini Nom Noms (winner of the FDF Innovation Award 2015)
  • Kristen Kinkella, director of corporate affairs, Mars Chocolate UK

FDF’s commercial and membership director, Steve Barnes, said: “Health continues to scale up the national agenda. This event is for businesses wanting to understand what the health debate means for them and their portfolio.

“‘Staying on shelf’ will feature experts who take the decisions on which products to list and these experts will be able to provide valuable insights and advice to food and drink businesses planning for the future.

“Leading UK food and drink producers will also share their experiences and tips on how to meet the demands of an increasingly health conscious consumer while continuing to make products people can enjoy.”

For more information, please contact the FDF Press Office on 020 7420 7118 / anna.taylor@fdf.org.uk