Feefo becomes Google partner 


Feefo, the global reviews and customer insights platform, has become a Google partner, cementing its position as a leader in review-based advertising.

Using its uniquely powerful sentiment analysis technology, Feefo uncovers emotive and intelligent keywords and phrases from thousands of verified customer reviews. These are deployed in adverts that have resulted in up to a three or four-fold increase in click-through-rates (CTR), quality scores and conversions compared with conventional methods. Adverts become more relevant and persuasive at lower cost-per-click.

“We’re pleased to have Feefo on board as a Google partner,” said Adrian Blockus, head of channel sales for the UK and Ireland, Google. “Feefo has the product knowledge, advanced technology and insight needed to create and optimise Google Adwords campaigns for their customers.”

Feefo understands how businesses can use smart technologies such as artificial intelligence and machine learning to understand and influence customers. Its skill in review-based advertising means it is already delivering three-figure CTR increases, higher quality scores, conversion rates and impression shares for brands in a wide variety of online retail markets, travel and leisure.

“The power of Feefo’s insight-driven ads has given us a rapid improvement in relevance, putting our name in front of the right customers and increasing our click through rate by 29%, having a significant effect on our conversion rate,” said Vickie Metcalfe, digital and website manager, Mark Warner, the leading independent British hotel and travel operator.

Feefo not only uses the insights it unpacks from verified reviews in Google AdWords campaigns, it also employs the same language tactics to transform the effectiveness of brands’ landing pages.

“We are thrilled to have been made a Google partner. This confirms that we are one of the leaders in review-based advertising and expect to have an evolving and highly effective partnership with the world’s greatest advertising platform,” said Matt West, CRO, Feefo. “We use our unique insights to lend a powerfully persuasive new voice to adverts.”

“We are focused on using the power of our smart innovative technology to extract the maximum possible value from consumer feedback on behalf of our clients, and remain committed to helping consumers make confident, informed decisions based on real reviews they can trust.”