Independent soft drinks company, Feel Good Drinks, is launching a four-pack of its 275ml on-trade bottle range into the grocery sector.
The company is also adding a Cranberry & Pomegranate juice drink to the range. According to the company, Feel Good Drinks provides a more refreshing, healthier alternative to the leading juice drink brands. The new packs are designed to suit all feel good occasions at home, the 275ml four-packs will also be available in the company’s classic flavour, Orange & Mango.
The new packs are on sale in Sainsbury’s and Morrisons stores nationwide.
Steve Cooper, co-founder of The Feel Good Drinks Co, said: “This is a major new launch for our business, with consumers demanding greater choice and healthier options to share at home with family and friends. More people than ever are looking at the ingredients in drinks; we don’t add any sugar or artificial ingredients and because we add more juice, each bottle provides one of your five a day.”
Combined with its 750ml sparkling range, this launch gives Feel Good Drinks a significant presence in the adult take home channel, said the company.
Cooper said: “As people get wise to the fact that some juice drinks contain up to a whopping eight teaspoons of added sugar, we believe we will see a major switch to more refreshing, healthier drinks like ours.”