Feel Good Drinks, a sustainable purpose-led range of 100% naturally flavoured sparkling waters, owned by Nichols PLC., has launched a new four-pack format of 330ml cans. As with all of Feel Good Drinks products, the new four-pack format is 100% plastic free and will sit alongside the brands existing single can offering and twelve can case, and be available to purchase via Ocado, Amazon and the Feel Good Drinks webshop from 14 April 2021, RRP £4 per pack.
The four-pack format will be available in each of Feel Good Drinks’ three variants; Peach & Passionfruit, Rhubarb & Apple, Raspberry & Hibiscus. Each drink contains 15% real fruit juice, no artificial flavours, no sugar or sweeteners, and less than 27 calories per 330ml can.
The purpose-led brand is committed to making the world feel better one sip at a time. This has been brought to life via the inception of the ‘3% for People and Planet Fund’ – whereby Feel Good drinks will give 3% of sales to charities and non -profits that support personal and planetary wellbeing.
Feel Good, general manager, Ed Woolner, explains: “The launch of this new format will offer convenience for our shoppers, providing a middle ground between our current formats of one and twelve cans. We are very much aware of the growing demand for soft drinks, with low or no added sugar or sweeteners but also drinks that are created using natural ingredients and offer added health benefits so want to ensure that Feel Good Drinks is the go to choice in this category. With sustainability and the environment also being a core pillar of our brand our drink is a drink to ‘feel good’ about.”
Feel Good aims to keep their mission upbeat and positive by helping people make time for the things in life that make them feel good, they call them Feel Good Moments. Whether that’s a walk in the park, surfing in the sea, or talking to your neighbour, Feel Good wants to give people a better choice about themselves and the world they live in. They believe when you feel good, everything else will follow.