Feel Good Drinks launches new range in Asda stores

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Feed Good Kids: new range

Independent soft drinks company, Feel Good Drinks, has launched a new range of Feel Good Kids drinks in Asda and Waitrose stores nationwide.

According to the company, the new drinks are juicier with no added sugar and now provide kids with one of their five a day fruit portions.

Feel Good Drinks teamed up with agency Turner Duckworth to develop the new designs, which retain a colourful and natural look and feel, along with a clear communication of the brand.

The company claims the drinks will appeal to parents due to the communication of 100% natural ingredients, no added sugar as well as highlighting that each serving counts as one of your five-a-day.

Feel Good has also built on its popular ‘How Do You Doodle’ on pack feature, which gives kids the chance to create their own feel good doodle, with the best being featured on the back on each pack.

Steve Cooper, co-founder of the Feel Good Drinks Company, said: “We have listened to mums and know they want to give their kids healthy drinks that are packed full of goodness. Kids, on the other hand, want refreshing drinks with no bits and fun brands that put a smile on their face. Like all our Feel Good Drinks we use 100% natural ingredients, have absolutely no added sugar and each pack counts as one of your five a day. These new designs communicate all this good stuff in a way that is fun, feel good and appealing to both parents and kids.”

Feel Good Kids 180ml Tetra packs are available in two flavours; Orange; Pineapple and Banana and Blackcurrant, Apple and Grape. RRP is £1.87 for four cartons.