The Feel Good Drinks Company has teamed up with barbecue supplier, Landmann, in a summer promotion.
From today, Feel Good Drinks is launching a nationwide on-pack promotion via 180,000 bottles of its 750ml Gently Sparkling Juice Drinks range, available across all major supermarkets.
The campaign offers Feel Good fans the chance to win one of 100 Landmann Kettle barbecues, plus one of 100 limited edition ‘feel good’ summer aprons.
Running until the 31 October 2011, the integrated campaign activity will be supported digitally, with media partnerships, competitions and sampling. Consumers can enter the competition through the Feel Good Drinks website, www.feelgooddrinks.co.uk.
Feel Good Drinks co-founder Steve Cooper said: “This partnership is a great way to mark the start of the summer. Sales of our sparkling juice drinks rise sharply, as we all get our legs out, head outside and enjoy the sizzling BBQ weather with friends. It’s great to be working with Landmann again and celebrate the start of summer with our great BBQ giveaway.”