With Brits heading outdoors for their dining and drinking, the hospitality industry has faced an overwhelming surge in customers since lockdown lifted last month.
Eager to latch on to a sense of normality, Brits have descended on pubs, bars and restaurants in droves – one of London’s biggest restaurant and bar groups took bookings for more than 300,000 before 12 April – but not all establishments have managed to cope with the influx of guests.
If these few weeks of alfresco dining are anything to go by, restaurants have already faced new difficulties;
- Things are harder to manage in outdoor areas and waitstaff might be a little “rusty”;
- There’s pressure to turn tables faster;
- Shortage of staff (it recently emerged that high-street chain Pizza Express is seeking 1,000 staff to join its business ahead of indoor reopening on 17th May).
Just one in four licensed venues were trading in England after the first week of outdoor service according to data from CGA and AlixPartners. This is where FETCH comes in; a revolutionary on premises Order & Pay app, who have developed even more functions since launching to help overcome these new obstacles.
Benvolio Panzarella, global VP of sales & marketing of POS8, the company behind the Order and Pay app FETCH says “It’s no wonder there are so many viral videos on YouTube of people waiting an hour for a free table these days; patrons are waiting 20 minutes between rounds, and 15 minutes between asking for the cheque and finally paying! The feedback we’ve had from our partner venues as the company that pioneered the first true “Tap-Order-Pay” solution has been staggering. It truly is the slickest direct-line between the guest, the kitchen, and the till.”
The most notable changes include a loyalty system, instant feedback, easy-to-use promo codes, and a share tab.
Open & share a tab – This feature can handle group bookings who want to open a single tab, or share it amongst themselves (not seen on any other app). People are more likely to order more if left to their own devices.
Instant feedback – How can restaurants improve if everyone’s ordering through an app? The instant feedback feature requests feedback 15 minutes after placing their order, making it easier to rate overall experience, service and even individual items. An invaluable way of collecting data.
Promo codes – Sales promotions are one of the most effective ways to increase customer satisfaction. This feature makes it easy to set up anything from timed offers on quiet days, audience targeting, fixed value or percentage discounts.
Loyalty – It’s important to keep regulars regular, and happy! The in-App loyalty card & stamps feature rewards customers for both table service, and click-and-collect orders.
FETCH also has in place a simple and effective tipping feature, and ground-breaking instant ordering. The first in the world to introduce instant ordering to hospitality powered by AppClips & InstantApps – it removes the traditional need to download a dedicated App, allowing customers to start ordering in seconds.
With the UK set to re-open indoor dining on 17 May, FETCH covers all bases when it comes to customers or