Fibre One gears up for #FibreFebruary with new singles launch


Fibre One, one of the UK’s leading weight management snack bar brands from General Mills, is releasing two of its best-selling, permissibly indulgent products in a single serve format for the first time.

Optimised for the convenience & impulse channel, the new 90-calorie Chocolate Fudge Brownie and Peanut Butter Popcorn Bar single bars will be available from next month – just in time for the launch of new health initiative #FibreFebruary.

With experts recommending we eat 30g of fibre a day and Fibre February set to widely promote the positive health outcomes of hitting this target, Fibre One’s new singles will help retailers capitalise on shoppers looking for a tasty way to increase their fibre intake.

Perfect for consumers wanting to watch what they eat, while still allowing themselves the occasional indulgent snack, the entire Fibre One portfolio offers 30% more fibre and 30% less fat than the UK average equivalent products.

One of the most popular snacks in the range, Chocolate Fudge Brownie has 5.1g of fibre per bar, whilst offering a moist, chocolatey eat covered in chocolate-flavoured drizzle. The fluffy yet crunchy Peanut Butter Popcorn Bar is the latest addition to the range, and brings together two huge snacking trends; nut butters and popcorn.

Kat Jones, marketing manager, Ice Cream and Snacking at General Mills, said: “At Fibre One we believe in creating snacks that not only taste amazing but offer nutritional benefits too. Long before the new fibre guidelines came into place, we were promoting its place as part of a balanced diet.

“We’ve seen phenomenal success in the past 12 months. The brand is now worth £23 million, up a staggering 93% on last year[. Our new single format, designed for convenience retailers’ Better For You Snacking ranges, are the ideal impulse buy for shoppers craving a healthier snacking fix, whether it’s between meals, in the early afternoon or after dinner.”

Fibre One Chocolate Fudge Brownie [24g] and Fibre One Peanut Butter Popcorn bar [21g] will be available from February.

RRP: £0.59p